How to Build a Cross-Platform Paid Media Dashboard in Looker Studio
Unify Google, Meta, LinkedIn, and TikTok ad data in one dashboard. Step-by-step Looker Studio setup guide with templates.
Managing paid media across platforms means reconciling different metric definitions, currency formats, and attribution windows. A unified dashboard in Looker Studio brings everything together with standardized metrics.
The setup uses data connectors (Supermetrics, Funnel.io, or free Google Ads connectors) to pull campaign data from all platforms into Looker Studio. The dashboard standardizes metrics (CPA, ROAS, CPM, CTR) across platforms using consistent definitions and time windows.
Stop wasting ad spend on what doesn't convert
Weekly: ROAS benchmarks, creative testing insights, and platform-specific tactics to get more from every dollar.
We provide the complete Looker Studio template with pre-built visualizations: overview page (total spend, leads, CPA across platforms), platform comparison page (side-by-side performance), campaign-level page (drill-down into individual campaigns), and trend page (performance over time). Plus, the scheduled email report that delivers weekly summaries to stakeholders.
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Know your ROAS across every platform in one view
OSCOM unifies Google, Meta, LinkedIn, and TikTok so you can see what's working, kill what isn't, and reallocate fast.
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