How to Configure Lead Scoring in OSCOM for Sales-Ready Leads
OSCOM's lead scoring uses behavioral and firmographic data. Here's how to configure scoring rules that identify your best prospects.
OSCOM's lead scoring module combines two signal types: firmographic (company size, industry, tech stack, funding stage) and behavioral (page visits, content downloads, email engagement, product usage). The combined score identifies which leads are ready for sales outreach.
The configuration process involves three steps: define your scoring criteria (which firmographic attributes and behaviors indicate sales readiness), assign point values (based on historical conversion data or expert judgment), and set thresholds (the score at which a lead becomes MQL and the score at which it becomes SQL).
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We walk through the configuration interface, the recommended scoring model for B2B SaaS (with specific point values for common signals), the decay rules that reduce scores for inactive leads, and the CRM sync that pushes scores and MQL/SQL status to your sales team in real time.
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