How to Use OSCOM's Email Module for Newsletters, Sequences, and Drip Campaigns
OSCOM's email module handles newsletters, automated sequences, and drip campaigns. Here's the complete setup and usage guide.
OSCOM's email module provides three email capabilities: newsletters (one-time broadcasts to segmented lists), sequences (automated multi-step emails triggered by actions), and drip campaigns (time-based email series for nurturing).
The setup process covers: email domain authentication (SPF, DKIM, DMARC configuration for deliverability), list management (importing contacts, creating segments, managing subscriptions), template creation (the drag-and-drop editor plus HTML import), and automation configuration (triggers, delays, and conditional logic for sequences).
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We walk through creating each email type from scratch, the personalization tokens available, the A/B testing capabilities for subject lines and content, the analytics dashboard for tracking opens, clicks, and conversions, and the integration with OSCOM's content engine for AI-assisted email copywriting.
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