How to Set Up Competitive Alerts in OSCOM That Surface What Matters
OSCOM's alert system monitors competitors across web, ads, and social. Here's how to configure alerts that surface actionable intelligence.
The competitive alert system monitors your tracked competitors and notifies you when significant changes occur. The key is configuring alerts that surface actionable intelligence, not noise.
Alert types include: pricing page changes (any modification to pricing structure or amounts), new content published (blog posts, landing pages, or documentation), ad creative launches (new ads detected in ad libraries), tech stack changes (new tools adopted or removed), and job posting spikes (unusual hiring activity in specific departments).
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We cover the alert configuration for each type, the severity thresholds that control notification frequency, the delivery options (Slack, email, in-app), and the triage workflow for responding to competitive alerts. The goal is receiving 3-5 high-value alerts per week per competitor, not 50 noise notifications.
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