Connecting OSCOM Analytics: GA4, Kissmetrics, and Your CRM in One View
Unify your analytics, product data, and CRM into a single dashboard. Step-by-step integration guide for the analytics module.
OSCOM Analytics brings together data from Google Analytics 4, Kissmetrics, and your CRM into unified dashboards that connect marketing activity to revenue outcomes.
The integration process connects three data sources: GA4 for web analytics (traffic, conversions, user behavior), Kissmetrics for product analytics (feature usage, retention, user journeys), and your CRM (HubSpot or Salesforce) for revenue data (pipeline, deals, customer lifetime value).
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Once connected, the unified dashboard shows metrics that are impossible to see in any single tool: which blog posts produce the most pipeline, which features correlate with expansion revenue, and which marketing channels drive the highest LTV customers. We'll walk through each integration and the first dashboards to set up.
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