How to Score Market Momentum for Any SaaS Category in 30 Minutes
Combine search trends, funding data, job postings, and social signals into a single momentum score for any market category.
Market momentum tells you whether a category is growing, plateauing, or declining. This matters for investment decisions, product prioritization, and competitive strategy. The momentum score aggregates multiple signals into a single directional indicator.
The five signal sources: Google Trends search volume trajectory, Crunchbase funding velocity in the category, LinkedIn job posting volume for relevant roles, Reddit and community discussion growth, and analyst report frequency. Each signal gets normalized to a 0-100 scale and weighted by reliability.
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The composite score ranges from 0 (declining market) to 100 (hypergrowth). We provide the exact calculation methodology, data sources, and interpretation guide so you can score any category quickly and update the scores quarterly.
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