How to Build a Market Map That Investors and Executives Actually Understand
Market maps visualize competitive landscapes for fundraising decks and strategy presentations. Here's how to build one that communicates clearly.
A market map is a visual representation of your competitive landscape, organized by segment, capability, or buyer persona. Unlike a positioning map (which plots on two axes), a market map shows the full ecosystem including adjacent players.
The construction process has three steps: define the categories and segments (based on buyer mental models, not your internal taxonomy), populate each segment with companies (using BuiltWith, G2, and Crunchbase data), and add your company with visual emphasis on your position and relationships.
Know what your competitors do before they announce it
Weekly intel drops: ad changes, positioning shifts, tech stack moves, and market signals you'd miss manually.
We cover the design principles that make market maps scannable, the data sources for populating segments accurately, and the common mistakes that make maps confusing. Includes templates for Figma and Google Slides.
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