How to Conduct GTM Research Before a Product Launch (The 14-Day Sprint)
A structured 14-day research sprint that validates positioning, pricing, and channel strategy before you spend a dollar on launch.
Launching without GTM research is like driving blindfolded. A focused 14-day sprint can validate your positioning, pricing, and channel assumptions before you commit real budget.
The sprint breaks into four phases: days 1-3 for competitive landscape mapping and positioning audit, days 4-7 for buyer interview synthesis and message testing, days 8-11 for channel analysis and budget modeling, and days 12-14 for final GTM document assembly and team alignment.
Know what your competitors do before they announce it
Weekly intel drops: ad changes, positioning shifts, tech stack moves, and market signals you'd miss manually.
Each phase has specific deliverables, tools, and decision points. We cover the exact research methods, interview scripts, and analysis frameworks so your launch is grounded in data, not hope.
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