The Google Ads Negative Keyword Strategy That Saves 30% of Wasted Spend
Negative keywords prevent irrelevant clicks. Here's the comprehensive strategy including mining, categorization, and shared lists.
Wasted ad spend from irrelevant search queries is the biggest hidden cost in Google Ads accounts. A proactive negative keyword strategy catches waste before it accumulates.
The strategy has three layers: pre-launch negatives (industry-standard irrelevant terms like 'free,' 'jobs,' 'salary'), ongoing mining (weekly search terms report review to identify new negatives), and categorical exclusions (shared negative keyword lists by theme: informational queries, competitor brand names you do not want to bid on, unrelated industries).
Stop wasting ad spend on what doesn't convert
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We provide the starter negative keyword list for B2B SaaS (150+ terms), the weekly mining process, the shared list structure, and the escalation criteria for match type changes. Most B2B accounts find that 20-30% of their spend goes to irrelevant clicks that proper negative keyword management would prevent.
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