The Complete GA4 Setup Guide for B2B SaaS (With Custom Events and Conversions)
GA4's default setup misses 80% of what B2B companies need to track. Here's the custom configuration guide for SaaS analytics.
GA4 out of the box tracks pageviews, scrolls, and outbound clicks. For a B2B SaaS company, that's almost useless. You need to track demo requests, pricing page engagement, feature page interactions, content downloads, and product signups.
This guide covers the complete custom setup: Google Tag Manager configuration, custom event creation for B2B actions, conversion marking, audience building for remarketing, cross-domain tracking for product-to-marketing attribution, and the custom reports that replace Universal Analytics favorites.
See which marketing efforts actually drive revenue
Weekly: attribution insights, metric benchmarks, and data moves that tie your work to dollars.
We'll also cover the limitations of GA4 for B2B (no native user-level data, limited CRM integration) and when to supplement with a product analytics tool like Kissmetrics or Mixpanel.
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In production, this would be MDX with rich formatting, images, code blocks, and embedded demos.
Prove what's working and cut what isn't
OSCOM connects GA4, Kissmetrics, and your CRM so you can tie every marketing activity to revenue in one dashboard.
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