The Content Strategy Playbook for Series A SaaS Companies (First 90 Days)
Just raised Series A? Here's the 90-day content strategy that builds the foundation for scalable organic growth.
Series A SaaS companies face a specific content challenge: they need to scale marketing quickly but have limited content infrastructure. The 90-day playbook builds the foundation for sustainable content-driven growth.
Days 1-30: Foundation. Define 4-5 content pillars based on product positioning and keyword research. Create the brand voice guide. Set up the content calendar and production workflow. Publish the first 4 foundational pillar pages.
Create more content without burning out your team
Frameworks, hooks, and distribution playbooks that help you produce a full week of content in one sitting.
Days 31-60: Velocity. Ramp to 2 posts per week. Launch the email newsletter. Start the LinkedIn strategy for founder and executives. Build the first 3 case studies from existing customers.
Days 61-90: Optimization. Analyze what is working and double down. Build topic clusters around winning pillars. Launch the repurposing workflow. Hire or contract the first content specialist based on data about what content types drive pipeline.
Full article content would go here.
In production, this would be MDX with rich formatting, images, code blocks, and embedded demos.
A week of on-brand content in 30 minutes
OSCOM learns your voice and creates multi-channel content that sounds like you wrote it. Blog, social, email, all from one idea.
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