How to Run a Brand Perception Audit Using Only Free Tools
Measure how your brand is perceived versus competitors using surveys, social mentions, search data, and review sites. All free.
Brand perception shapes buying decisions before your sales team ever gets involved. Understanding how your brand is perceived relative to competitors reveals messaging gaps and positioning opportunities.
The audit uses four free data sources: Google search suggest and related queries (what people associate with your brand), social mention sentiment analysis (how people talk about you), review site ratings and themes (what customers praise and complain about), and Share of Voice in search results (how visible you are for key category terms).
Know what your competitors do before they announce it
Weekly intel drops: ad changes, positioning shifts, tech stack moves, and market signals you'd miss manually.
We walk through collecting and analyzing data from each source, building a perception map that plots your brand against competitors on key dimensions, and identifying the specific perception gaps to close through content, PR, and product marketing.
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Stop getting blindsided by competitors
OSCOM tracks competitor ads, content, tech stack, and positioning changes in real time so you always know what they're doing.
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