How to Design an Event Taxonomy That Scales (And Doesn't Become a Mess)
Bad event naming breaks analytics. Here's the naming convention and taxonomy structure that keeps data clean as your tracking grows.
Every analytics implementation starts clean and devolves into chaos. One developer names an event 'buttonClick', another names it 'btn_clicked', and a third names it 'click_button'. Within six months, your data is unusable.
A proper event taxonomy has three components: a naming convention (object_action format, e.g., form_submitted, page_viewed, feature_activated), a property schema (standard properties that every event includes), and a governance process (who can create new events and how they're documented).
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We'll share the exact taxonomy template we recommend, including the 25 standard events every B2B SaaS should track, the property schema for each, and the governance Google Sheet that prevents naming drift.
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