SaaS Analytics Benchmarks for 2026: How Your Metrics Compare
Are your metrics good? Here's the comprehensive benchmark database for SaaS analytics metrics by stage, industry, and business model.
Metrics without context are meaningless. A 3% trial-to-paid conversion rate is terrible for a consumer app and excellent for an enterprise product. Benchmarks provide the context needed to evaluate your performance accurately.
The benchmark database covers metrics across four categories: acquisition (CAC, CPC, CPL, conversion rates by channel), activation (trial-to-paid, time-to-value, onboarding completion), retention (monthly and annual churn, net revenue retention, logo retention), and efficiency (LTV:CAC, CAC payback, burn multiple).
See which marketing efforts actually drive revenue
Weekly: attribution insights, metric benchmarks, and data moves that tie your work to dollars.
Each benchmark is segmented by company stage (seed, Series A, Series B+), business model (self-serve, sales-assisted, enterprise), and ACV range. We provide the data sources, the methodology for comparing your metrics, and the priority framework for deciding which metrics to improve first.
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Prove what's working and cut what isn't
OSCOM connects GA4, Kissmetrics, and your CRM so you can tie every marketing activity to revenue in one dashboard.
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